The AI Mullet™Humans in front.
AI in back.
Everyone's racing to put AI in front: in front of the customer, the attendee, the seller, the relationship. That is the mistake. The point is to put AI in back, where it can handle the signal, and keep humans in front, where they build trust.
It is a way of working, a way of running events, and a way of thinking about AI that does not sound like every other AI take.
The three moves, one at a time
In back
Capture what the room produced.
Conversations, questions, stated intent, the context somebody offered once and never repeated. It gets captured, organised and put somewhere a human can use it, without anyone typing it up on the flight home.
In back
Decide what deserves a person.
Not every signal is worth acting on. The system sorts for the handful that would change somebody's next move, and says why, so the human is not reading a spreadsheet to find out.
In front
Show up unusually prepared.
Hosting, listening, connecting, following through. The AI does not join the conversation. It just means the person walking into it already knows what matters.
Start with the simplest version you already trust.
Think about AI note-taking. When you trust the notes are handled, you stop typing. You listen better. You ask better questions. You stay present in the conversation that is actually happening. The AI went in back, and you got to be more human in front.
That is the whole idea, scaled up. Capture the signal that usually gets lost. Surface the few things worth a human's attention. Then go perform where humans create the most value: in the room, in the relationship, in the decision, and in the follow-through.
Capture, synthesize, organize, and route the signal that usually gets lost across an event: the sessions, the conversations, and the meetings.
Which attendees are showing intent. Which customers need attention now. Which conversations deserve real follow-up. Which next action is worth a human's time.
Reading the room, asking better questions, building trust, making the call, following through. That part does not get automated. It gets amplified.
The better question is not "What can AI do?" It is "What outcome are we trying to improve, and where does human attention create the most value?" Most teams do not need more AI experiments. They need fewer, better ones connected to real priorities and real work.
Start where trust already lives. That is your events.
An event is The AI Mullet in its purest form. The whole reason an event works is the human part: the room, the trust, the conversations. AI has no business standing in front of that. It belongs in back, making the human moments more focused, more useful, and more likely to lead somewhere.
The humans
Hosting, listening, connecting, selling, advising, and following up. The moments that build trust stay fully human.
The AI
Capturing the signal, organizing the context, ranking who matters, and teeing up the next human action so nothing valuable evaporates.
People show up better
Better timing, better relevance, better judgment, and follow-through that actually happens instead of a pile of badge scans.
The AI Mullet™ Keynote
An AI keynote that does not sound like every other AI keynote. It gives an audience a simple, memorable way to rethink AI: humans in front, AI in back. Built for customer events, sales kickoffs, leadership meetings, and conferences where people need a practical, human-centered way to use AI without losing what makes their work matter.
The AI Mullet, answered.
What is the AI Mullet?
One rule for where AI belongs: humans in front, AI in back. AI handles the back-office work, capturing the signal and ranking what matters, so your people stay in front, where trust gets built.
Does putting AI in back mean using less AI?
No. It often means using more of it, just pointed at the right place. AI does the processing and prioritizing it is genuinely good at, behind the scenes. Your people do the hosting, judgment, and follow-through that cannot be automated. The point is the division of labor, not the volume.
Is the AI Mullet only for events?
It is sharpest for events, because an event is the AI Mullet in its purest form: the whole reason it works is the human part, and AI has no business standing in front of that. The same frame applies anywhere people, not software, create the value.
How is this different from every other AI talk?
Most people on this topic predict the future. I run events and have to hit a number. The frame comes from the operator's seat, not the speaker's, so it is practical and human instead of hype, doom, or a tool tour.
Do you build the AI, or sell software?
Neither. This is advisory, not software. I help your team build the system in your own environment, on your stack, owned by you. There is nothing of mine to log into, and nothing to rip out later.
Put it to work
Keynote, working session, or an event to operate differently.
Bring the audience, the event, the portfolio, or the follow-up gap. We will find where AI belongs in back and where your people need to stay unmistakably in front.
Continue the conversationFree. Thirty minutes. A working session, not a pitch.
Curious what is hiding behind the agenda? Play the secret track.